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If you are keen on promoting your website using ethical, cost-effective and quick means, the best way to ensure quality traffic to your website is to hire the best SEO article writer for creating original, keyword rich website content and SEO articles for distribution to top article directories.However, simply hiring a good SEO article writer does not automatically guarantee you website promotion success. As a smart web business owner, you also need to know how to get your chosen professional SEO writer to deliver the best SEO content for your article marketing campaign, so you rank higher in the search engines and also ensure readers are interested in learning more about your products or services.For best website promotion via high quality SEO article writing, you need to plan out your search engine marketing strategy, which starts with picking a great SEO writer.When you go online to search for ‘good SEO article writer,’ also type in related key phrases, like ‘top SEO writer,’ ‘cheap SEO article writer,’ ‘affordable SEO content writer’ and similar key terms that will show you relevant results for the best writers.Alternately, you can also type in specific queries, like ‘SEO writer India’ if you want to outsource your SEO content writing project, or type in ‘quality SEO article writing, Australia’ to find someone from your own region.Visit each site personally to judge the writer’s portfolio, rates and writing experience for your particular niche.Narrow down your list to the top 10 SEO writers you find in the first and second SERP (search engine result page). Guys that feature on these 2 pages will give you the real deal, because if an SEO article writer cannot manage to rank high for his own niche, how can you expect him to help you rank high for your market niche?

So, begin your hiring process by requesting your chosen writer to share content he has developed for sites similar to yours, in order to ascertain the style, information and user-friendly nature of the writer’s SEO skills. Look beyond simple SEO content: check if the content is engaging, amusing, educational or beneficial for readers, apart from the SEO aspect. This keeps visitors coming back for more when you post fresh content on your website or in article directories.
Screen your writer by asking for their professional qualifications, years of experience in the field, article writing rates and familiarity with your subject. Typically, an experienced SEO writer will be at least a high-school graduate, familiar with ethical SEO content writing techniques, possess 2-10 years of experience (any more and you know they are lying, because SEO is only 10 years old), offer reasonable writing rates and be willing to stretch creative boundaries (write a short sample so you can test his SEO writing skills in a particular niche, if ready samples are not available).
If your chosen writer has a few writing samples that really catch your fancy, discuss the particular style and content delivery with him so you can determine if the same will work for your target market. It is very important for a good SEO article writer to get under the skin of the target audience and write customized content that will grab reader attention and ensure more click-throughs and return visits to the website.
Ask your writer about the SEO content writing techniques and keyword density, keyword research tools and meta strategy used for best website promotion campaigns. If your writer is open about sharing this information with you and explains research, writing for the long-tail keyword, link techniques and meta strategies, you can rest assured your website content and article marketing project is in good hands.
To make your website content truly sparkle, aim for quality SEO content. Even though your cousin’s teenager can write articles for you for $10 a piece, if you want to ensure your website content and articles resonate with your prospective customers, hire an experienced SEO article writer. A professional SEO writer will know just how to package your product to make it attractive for website visitors that are most likely to buy from you.Finally, remember that the best SEO writer will want to exceed your expectations, so be sure to make these clear to your chosen professional.

Building link popularity is one of the most important elements of search engine optimisation and also one of the most time-consuming. It amazes me that I still receive countless emails from so called SEO experts inviting me to participate in link exchanges. Some of them even offering to swap links with a site totally unrelated to what we do! No wonder our industry comes under such fire.Let’s go back to basics and understand the concept of linking. Linking in its simplest form is about taking a user on a stage in their online journey, whether it be to find a product, piece of news and information or to learn something new. Now most of the time we know what we are looking for online, so our session has a goal, and with that goal in mind we look to trawl the web and put our trust in navigating around websites till we achieve our goal. Sometimes it can take minutes and a straight forward visit to a search engine and a destination site, other times it can takes us hours, with a journey that takes us in and out of a number of different websites.Now if you keep that concept in mind when thinking about link building you’ll soon realise that the ‘you scratch my back, I’ll scratch yours’ approach to building link popularity is fundamentally flawed. Links should be awarded on merit and not through back scratching.Seeking out link exchanges is an inefficient use of your timeWhat I am going to tell you next is going to transform the way you approach building link popularity. Let’s take a look at a classic link swap scenario. You first of all spend a few days looking for sites that have link swap directories on their website. You contact the webmaster explaining that you would like to engage in a link exchange. The webmaster agrees to link to you once you have placed a link back to his site first. You set up the link and email the webmaster. You visit the site to check your link and you find your link buried deep within the site on a page that has a low page rank and surrounded by 50 other web links. You then repeat the process with another site. Now here comes the killer, you’ve spent all that time building up those links, a few months later you return to some of the site’s where your link was placed and you find that some of them have been removed. You get in touch with the webmasters and ask them why your link has been removed. They get back to you and tell you it was an accident. Yeh right, they removed the link deliberately so they could gain a one way link from you. After a few months has passed you notice that your link popularity has not increased in Google – so again you revisit some of the sites that were linking to you and check your links (or by now you might have bought some link checking software to do that for you). You see that your links are still there, but you’ve read that sometimes webmaster’s adopt sneaky techniques to prevent the search engine spiders from following the link. Low and behold you see within the source code of one site that they are using a “nofollow” tag on the link.Now tell me is all this effort worth it? Link exchanges open up a new can of worms for you – coming into contact with black hat SEOs!Now consider the opposite. Why not spend the time on creating compelling content or interactive tools that people will naturally want to link to. Not only are they likely to provide you with a link from a page that is likely to be visited, but it will be a one way link, and a few one way links from respected websites are worth more than 50 reciprocals, take my word for it. Plus you’ll have something of real value on your site that visitors will use and may even tell other people about. With this approach to link building you’ll generate more ‘noise’ about your website and encourage other website owners to link to you, because you’ll have something on your own site, that will be of interest to their own visitors.With link building it’s better to think about building a name for yourself and focus on growing your online reputation as opposed to growing your list of reciprocal link partners. So the message is clear: ‘quality over quantity’ is what counts when it comes to growing link popularity.

Dynamic markets create opportunity Markets create energy because they are dynamic. They are constantly evolving in response to changes in the economic, political and technological environments. Understanding what causes a market to evolve helps you predict where opportunities will emerge; how fast they will develop, and when and whether mass adoption will occur. If you can capture this energy, you can use it to drive the sales process.Dynamic systems create energy. If left unchecked, any systemic change tends to grow. A snowball rolling downhill gets bigger. Growth creates momentum. As the snowball grows bigger, it goes faster. Momentum creates energy. The faster the snowball rolls; the bigger it gets; the harder it hits the tree. Energy drives change. (Source The Fifth Discipline)You can use the energy sources created by an evolving market to motivate prospects to buy your solution. Persuading people to try out a new technology is an uphill battle. You have to invest a lot of your precious energy – sales resources, capital, technical expertise, etc. – into convincing prospects they can benefit from using your technology to support their business. However, if you understand what is driving market change- an increasingly mobile workforce, higher need for personal security, faster access to global markets – then you use the energy created by the market to motivate prospects to buy. Thus, you need to invest less of your own resources and you can sell more productively and efficiently.Technology markets create abundance.There are two laws that explain why technology-enabled markets generate extraordinary amounts of energy.
1. Moore’s Law predicts that technology is going to improve in the future and cost less.
2 Metcalf’s Law states that technologies become more useful as more people use them.The combination of these two laws creates an economy of abundance that is unique to technology markets. As Moore’s Law predicts an endless supply of ever-increasing resources and Metcalf’s Law promises that innovations will be quickly adopted, the nature of the economy changes.Gordon Moore, the founder of Intel, said, “Every 18 months processing power doubles while the cost holds constant.” The implications of Moore’s Law are that every 18 months technology is going to cost half as much and be twice as powerful. Moore’s Law has held true for over 30 years. Previous economies were based on the laws of scarcity, where you have a limited amount of resources and value is based on how scarce they are – gold, oil, land, etc. The more you use up the resources the less energy you have.A technology-based economy is based on the laws of abundance. According to Moore’s law, there will always be cheaper resources tomorrow. This ever-increasing pool of resources enables customers to implement new business strategies. If it isn’t possible today, it will be possible tomorrow. Improved technology is constantly fueling the market, creating energy.Furthermore, thanks to this simple formula technological obsolescence is only a few months away. Customers can never afford to sit still for fear that a competitor will be able to leapfrog ahead of them if they adopt the next generation of technology faster. This anxiety is another powerful source of energy that you can use to drive your sales.Metcalf’s Law also has a powerful effect on developing markets. Robert Metcalf, the founder of 3Com, said “New technologies are valuable only if many people use them… the utility of a network equates the square of the number of users. ” This means that the more people use a technology, the more useful it becomes. If there was only one fax machine in the world, it wouldn’t be useful. With two fax machines you can send mail back and forth faster and cheaper than if you send it through the post office. With 2,000,000 fax machines, you never have to wait in line at the post office again. According to Metcalf a technology’s usefulness equals the number of users squared. If two people use a fax it is four times easier than using the postal system. If 20 people use the fax machine, it is 400 times easier. This creates a geometric increase in the technology’s utility, which is just another way of saying why customers would want to buy it. So if 2 people want to buy a fax machine today; 4 people will want to buy it tomorrow; 16 people will want to buy it the day after tomorrow; 256 people will want to buy it next week, and 2,147,483,648 will want to buy it by the end of the month. That is a lot of potential customers lining up to buy your product, which is what market energy is all about.Abundance creates demand for your technology. Since technology markets create abundance they are not subject to the constraints of scarcity. They have unlimited growth potential and consequently unlimited potential to create wealth.